Driving D2C Growth Through Data, Creative & Strategy
We don’t just run ads, we build scalable ecosystems for high-growth D2C brands across diverse industries.
Case Study 1
Skincare & Personal Care Brand
Objective
Scale ad spends profitably and improve customer acquisition efficiency
Challenge
The brand struggled to profitably scale Meta ad campaigns beyond ₹2L/day. Creatives had plateaued and BOF funnel leakage was hurting ROAS.
Solution
- Built a 3-stage funnel strategy (Awareness → Consideration → Conversion)
- Created 20+ hooks using UGC, testimonials, and expert-led content
- Ran broad interest testing with dynamic creative optimization
- Optimized landing pages and implemented A/B split testing
- Layered in BOF WhatsApp campaigns and email flows
Results
- ROAS jumped from 1.5x → 4.3x
- 35% drop in CPA
- ₹1.2 Cr revenue generated in 60 days
- 3X scale in ad spend without performance drop
- 25% increase in retention rate
Case Study 2
Fashion & Apparel Brand
Objective
Improve online conversions and increase repeat customers
Challenge
Despite strong traffic, the brand saw poor conversion rates (0.9%) and high bounce rates due to poor mobile UX and missing trust elements.
Solution
- Rebuilt their Shopify store with speed-focused design
- Added smart filters, urgency elements & seamless checkout
- Introduced storytelling ads using UGC and influencer content
- Retargeting across Meta + Google + WhatsApp for abandoned carts
- Setup loyalty program and review capture automation
Results
- Conversion rate increased from 0.9% → 2.8%
- 3x increase in online sales in 45 days
- 42% cart recovery success
- CAC decreased by 29%
- Email flows contributed to 12% of total revenue
Case Study 3
Home Decor Brand
Objective
Capture festive sales and build a strong digital brand presence
Challenge
A seasonal brand with offline traction but low digital visibility. They needed end-to-end festive campaign execution.
Solution
- Designed full-funnel campaign for Diwali & Holi
- Created short-form video ads, festive bundles, and landing pages
- Influencer-led content + whitelisting ads
- Pinterest + Meta + Google Display mix for discovery
- Campaign-specific remarketing workflows for urgency
Results
- ₹30L+ sales generated during festive window
- 6.2x average ROAS
- 5,000+ new customers acquired at ₹139 CAC
- 15,000+ new emails added for future retargeting
- 20% uplift in average order value using bundle strategies
Case Study 4
Footwear / Lifestyle Brand
Objective
Launch new product line & validate product-market fit
Challenge
New entrant in the market with zero digital footprint. Needed branding, website, creatives, and performance ads, everything from scratch.
Solution
- Built Shopify store from zero with CRO-optimized layout
- Developed launch video campaign with multiple personas
- Created A/B test strategy with 10+ variations of ads
- Implemented automated referral and loyalty workflows
- Built analytics dashboard for tracking LTV & CAC
Results
- 10,000+ pairs sold in 90 days
- 3.1x average blended ROAS
- 20% of sales came via referral traffic
- CAC stabilized under ₹170
- Brand recognized for premium unboxing experience via UGC
Case Study 5
Sterling Silver Jewelry Brand
Objective
Build trust, improve conversion rate, and drive revenue through storytelling and performance marketing
Challenge
The brand had beautiful handcrafted designs but struggled with low trust, high bounce rates, and underperforming Meta ads. Their premium pricing needed better positioning to justify value.
Solution
- Revamped the Shopify website with a luxury-first design and storytelling layout
- Introduced educational content like “Why 925 Sterling Silver?” and care guides
- Produced a 360° content suite including macro shots, UGC, and unboxing videos
- Ran Meta ad funnel based on emotional storytelling + occasion-based targeting (gifting, anniversaries, etc.)
- Launched Google Search + Shopping campaigns for intent-based traffic
Results
- ROAS increased to 5.4x within 45 days
- Bounce rate reduced by 51% post-website revamp
- 3,500+ new customers acquired with a CAC of ₹160
- AOV increased by 28% through bundle curation and gifting sets
- Email automation accounted for 18% of monthly revenue
🔍 Why Our Clients Win
✅ Funnel-First Campaign Structure
✅ Creative Studio Support for Scroll-Stopping Ads
✅ Integrated Shopify + Meta + WhatsApp Execution
✅ Transparent Reporting & Real-Time Dashboards
✅ Strategy + Execution = Growth Engine
